Maximizing Your Google Ads Spend: A Deep Dive

By Mark Cave August 05, 2024

Maximizing Your Google Ads Spend: A Deep Dive

👋 Welcome Cleaners! Want to harness the power of Google Ads to expand your cleaning business? You've come to the right place! By the end of this blog post, you will understand how to optimize your Google Ads 💻 to drive more traffic to your SoftWash UK Ltd website and improve your conversion rate.

Ever Felt Overwhelmed by Google Ads? 🤔

It's common for exterior and domestic cleaners to feel confused about Google Ads. With intimidating dashboards, a plethora of metrics, and multiple campaign options, it might seem daunting. For those struggling with this, Google Ads Management is a game-changer.

Wasting Money on Ads That Don't Work

The most common issue faced by businesses is burning money on ads that aren’t delivering results. If your ads are not properly optimized, you could be missing out on potential leads and ultimately, sales.💸

The Inefficiency of Traditional Methods

While traditional cleaning methods have their place, they often lack efficiency. Plus, maintaining equipment and chemicals like a Softwash Biocide 50% DDAC or Wood X Pro Wood Brightener can be expensive and time-consuming. 🕰️

Optimizing Google Ads Campaigns

Investing in Google Ads can maximize your online visibility, dramatically increasing your potential customer base. Yet, to ensure you're not wasting your ad spend, optimization is crucial! Knowing how to correctly manage and adjust your ads based on analytics like impressions, clicks, and conversions is paramount.📈

Harnessing The Power of Targeting 🎯

Targeting is a potent tool in any google ad campaign. It enables you to focus on potential customers actively seeking your services or those within your geographical area. Learn specifics from the Soft Wash Training Course.

Choosing The Right Keywords 📝

Keyword selection is everything when it comes to Google Ads. You want your ads to show up when potential customers use certain search terms. For instance, someone searching for "How to Clean Rendered Walls Effectively" might find value in this article.

Investing in High Quality Creative 🎨

It's not just about showing up on search results; it's about standing out! Investing in high-quality creative - persuasive copy and engaging visuals can significantly impact your ad's performance. Engage potential customers with content about valuable products like the Clever Wash Surfactant.

Visit SoftWash UK! 🎉

Ready to harness the power of Google Ads for your cleaning business? Begin your journey by visiting the SoftWash UK Ltd website! We're here to support you every step of the way. From cleaning chemicals to training, we've curated everything you need to excel. SoftWash UK - your partner in all things cleaning. Visit us today! 🙌

Stay clean, and stay efficient with SoftWash UK! 😊

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Soft Wash Calculator App

Now you can say I've got an app for that!

Available NOW Click Here To Download

Softwashing calculator is an indispensable tool for juggling complicated chemical mixes. It helps reduce wastage and keeps operating costs down by giving accurate proportions

If you are having difficulty getting your head around the maths, trying to work out what percentage of softwash you need, how much chemical, surfactant and water to add, then this is the App for you.

The Soft Wash Calculator App allows you to work out your soft wash recipe by telling you exactly how much chemical, how much water and how much surfactant to add to get the desired soft wash recipe.
It doesn't stop there!.
- It can also remix your leftover softwash to a new stronger or weaker recipe.
- all controls in one place for see at a glance operation
- ease of input via pre-loaded dials. no more calculator style typing
- instantly responds to changes of complex combinations
- works in both Litres and US Gallons
- tested for Protan and Deutan colourblind users
- links to SoftwashingUK website

Take this scenario
You started with a 1% soft wash recipe of 50 gal (or litres) for a deck clean and you’re left with 13 gallons.

You get a call from a prospective customer to clean their roof. Past experience tells you a 4% soft wash recipe is needed, but what about your leftover mix at 1%?.

Do you waste time and effort driving back to base to transfer into a standby tank?
You could consider the 13 gal as just water, top up the tank and start again.
But that’s throwing away the value of the mix and raising your overhead.

Soft Wash Calculator App to the rescue.

You get to the new job and it requires 100 gal / litres.
Switch into remix mode , confirming the 13 gal already in the tank
Move the dials to your new recipe and the app immediately updates the different amounts to add in front of your eyes including the correct amount of extra surfactant.

You now have a 100 gal / litres tank of 4% soft wash recipe ready for your roof clean job!

Not forgetting you’ve saved money too, all without stress and uncertainty . Don’t underestimate what confident calmness has on your customer putting out referrals.

The same applies if you have a 4% recipe left in your tank and you need to dilute it down to 2%. Again the app will tell you how.

Softwashing calculator will also work for any chemical recipe. For instance you can use it for Sodium Hypochlorite, Bleach, Biocide , TFR traffic film remover and degreaser. Even the mathematically-challenged rocket scientist can top up their booster tanks to new fuel mixes after launch delays caused by changing weather conditions.

Using this app you will know exactly what chemical strength to put on any surface giving you the confidence and the knowledge of a professional soft washer and you’ll save money as well.

So if you have little knowledge of how to mix a soft wash recipe then this app is for you.
If you have little knowledge of how to remix a soft wash recipe then this app is for you.
If you want to save money when mixing a soft wash recipe then this app is for you.

This app is also backward compatible to devices running iOS7. We've done this so you can re-purpose an old iPhone 4 or iPod Touch 5 for what could be hazardous work environments. Just toss one in your cleaning van's toolkit.

Once you learn the methods and procedures of how to apply the soft wash to the different surfaces that need cleaning you’ll be unstoppable!

The app also has a guide to what percentage for what surface. And if you are the lucky owner of a Clever Injector it will remind you the correct setting for the job.
However you should always consider and risk assess what soft wash recipe you need to clean the surface.

** A major iOS code-base change may require a re-purchase. The appiverse at the time will confirm our promise that we won't do so unless the necessity is apparent.

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